Rhetoric Examples

ETHOS EXAMPLE 

This advertisement is a great example for ethos since its trying to get the consumer´s trust. By seeing that the "Icy-Hoy Patch" is used by Shaquille O´Neal, they trust the product since a celebrity that probably needs it a lot, uses the patch for pain relief and healing of bruises.


LOGOS EXAMPLE

This advertisement for MD toilet paper is a very good example of logos since its showing the consumer exactly what he's going to get by buying the product. The ad gives detailed information to the consumer about the product and puts everything there for the buyer to see.


PATHOS EXAMPLE

This advertisement for Pepsi is a great example for Logos since it gives emotions to the ad. The woman is spraying a pepsi on as if it will make her sexier, since the new pepsi light is sexy. It gives the consumer the emotion or idea that by drinking pepsi light, you will look sexier.